Analysing Our Response Data

Analysing Our Response Data
After conducting our questionnaire, I am now able to analyse my responses, allowing me to evaluate what my interviewees have stated. Our questionnaire was designed to include both quantitative and qualitative date, meaning our results are representative of our audience. Csenge created the survey using Google Forms, as it kept the responses ambiguous, meaning people were not biased in their responses. Below are the results (At time of posting, 28 people have responded).

The data shows that most of our interviewees were female, representing 53.6% of the total amount interviewed. Whilst this will not have a direct impact on our film, it informs me and Csenge that we could likely be appealing to a more female audience.

This data shows us that the majority of our audience are aged between 12 and 18, whilst a large proportion are older than 19. This informs me that most of our audience are in the teenage age group. This will allow Csenge and I to aim our narrative towards this response, however I do not believe it will require huge amounts of change.

This data shows me that a large proportion of our audience, 57.1%, do not watch thrillers, suggesting they have no interest in the genre. Csenge and I will attempt to make our narrative as engaging as possible, meaning any audience member can enjoy it, no matter their fondness of the genre.

This data shows me that most of our interviewees have recently viewed a thriller film. The various thrillers listed here will be useful as it shows the types of thriller our audience enjoy or regularly watch, in terms of sub-genre and themes.














 
The responses to this question show me that most of the audience who view thrillers, widely regarded their last thriller in a positive manner. Whilst this does not directly affect my opening sequence, it shows Csenge and I that the films the audience recently viewed were met with positive feedback, allowing us to identify what the audience prefers in a thriller.

This continues into the next question, as many people have previously enjoyed many thrillers in the past. Some of the films listed were directed by Alfred Hitchcock, one of the best-known thriller filmmakers of the twentieth century. This will be useful for us, as it will allow us to draw inspiration from his films, meaning our sequence may become more intriguing to the audience.




These responses show me that the audience believes that ambiguity and crime are the most important aspects in a thriller film. This suits Csenge and I as our plot heavily revolves around these themes.






This data shows me that the 'thriller-horror' hybrid is the most preferred by audiences. This will not have a large influence over our film, as one of our biggest concerns was to ensure our film did not resemble a horror. This means that I will not be changing our plot to meet this feedback, as our film could no longer meet the brief.


This feedback shows me that none of our audience feel that comedy in thrillers is completely out of place. This is good as one scene revolves around a more comedic tone. This thereby shows me that implementing comedy into our thriller would not be met with immediate negative response.

The qualitative feedback from this question allows Csenge and I to assume that the majority of our potential audience would enjoy viewing the film, meaning our opening sequence will hopefully be met with positive reviews after completion.



 





The pie chart seen on the left shows the results Csenge and I gathered regarding where we should set our opening sequence. As you can see, 50% of our interviewees stated they would prefer for the sequence to take place in an 'abandoned' area. This suits us as we had already envisioned the sequence to take place in this sort of environment, which is now improved by the fact that our audience would also prefer to see this environment.

The responses to this question show me that 56.7% of our potential audience would prefer the film to feature 'low-key' lighting, most likely as they feel this will add mystery and authenticity to the sequence. However, given that our previous question told us that the majority of our audience would prefer to have the sequence set in an abandoned area, we would need to carefully plan how we would combine the two requests. This would likely involve filming early in the morning, as the sun will not be as visible on camera, or adjusting the lighting of our footage in post production.

 Here, the feedback tells me that if our film were to take place during rain, it would likely become more engaging for the majority of our audience. Whilst this may be hard to schedule, in terms of weather forecasting and film scheduling, it would serve to create a greater sense of mystery within the sequence, further establishing the piece as a thriller.

The responses to this question were very pleasing to us as me and Csenge had planned to depict our protagonist as more of an Anti-Hero, rather than a straightforward hero, as we felt this would make the character more interesting, allowing us to pursue less conventional motives and story lines.


This statistic is also pleasing as Csenge and I had already planned on having our protagonist dressed differently from our antagonists, as we felt this would make the differences between the characters visibly noticeable, rather than just in expression and dialogue.

40% of our interviewees stated they would prefer to have the son dressed in a smart-casual costume. From the start of planning, me and Csenge had planned on the protagonist, 'The Son', wearing a mixture of smart and casual clothing, as we felt this would reflect the character's innocence while still demonstrating his eagerness to join the mob.



Csenge and I had planned to keep the father's face and identity hidden for the opening sequence. Therefore, we are pleased with this result, as it will allow us to keep the father ambiguous within the opening sequence.




By observing the pie chart, it is clear that the majority of our potential audience would enjoy or at least not dislike the idea of narration within our sequence. This is a positive outcome, as we have planned to include an element of narration within the scene.





This outcome contradicts mine and Csenge's original plans to only use ambient sound and dialogue within the sequence. Whilst we will now have to source some copyright free music, I hope it will serve to make the opening more attractive to our audience.

On this question, the takers of the questionnaire were able to express their thought on the idea of dialogue within the sequence. Other than the 'Continuous' and 'I don't mind' options, the majority of our feedback showed us that our audience desired little to no dialogue at all within the opening sequence.

The feedback from this question tells us that most of our audience would prefer our titles to appear white on top of a black background. However, a considerable amount would prefer the titles to appear on screen, appearing in conjunction with events and movement. Therefore, we may consider using both of these preferences, as using them may help to make the titles themselves more engaging.

This question allowed Csenge and I to observe that 61.3% of our audience would prefer our titles to be written in a 'Sans-serif' style. Given that we had already planned to do so, this served as reassurance as it showed us we already had a basic understanding of what our audience would prefer.

This question was equally important as, similarly to the previous question, it allowed us to gain an insight into the audience's preferences over the display and style of our titles. Most of our audience stated that they would prefer the titles to be located in the middle of the screen, a form of positioning Csenge and I would carefully need to plan in order to ensure the titles do not become distracting of the main events shown on screen.


The data gathered from this response shows us that making our titles appear towards the start of the film would be more engaging for a large proportion of our audience. However, given the estimated length of our sequence, placing all of our titles at the start of the film could immediately discourage a viewer from watching the rest of the film. Therefore, I think Csenge and I may actually not adapt to this response, as we feel it will be more beneficial to stick to our own plans in the long term.

The results from this question show us that the titles 'Kin' and 'Like Father Like Son' are the most popular amongst the takers of our questionnaire. Whilst it is 3.5% less popular than the latter, I think we will likely name our film Kin, as we feel this best suits the style we hope our film will feature. As well as this, from a production point of view, naming our film KIN would be much easier to implement on our editing software, meaning we could use the saved time for other areas such as cutting and trimming.